Bloated kulaks and evil-minded Americans: satirical propaganda in communist Romania

Bloated kulaks and evil-minded Americans: satirical propaganda in communist Romania

Used by the Bolsheviks ever since the October Revolution and the Civil War, graphic or militant (political) satire was one of the main methods of castigating the enemy of the people in communist systems. In a territory as vast as it was backward in terms of modern civilizational markers, visual propaganda was the only way to convey messages to a population marked by illiteracy and severe social predicaments. In Romania, like elsewhere in the USSR, satirical propaganda had its own publication: Urzica (“The Nettle”).

Urzica, Issue 6/1954

From Krokodil to Urzica: the transfer of themes and ideologies

Founded in 1922, Krokodil was a magazine that responded to the need to centralize and concentrate the satirical propaganda efforts of the Soviet regime. At a time when the population was struggling with shortages across the board, the publication thrived, enjoying significant financial resources. As a result, Krokodil quickly became the main thematic standard in terms of how to represent the various categories of ideological enemies of the communist regime, lumped together generically under the term “class enemy”.

Excerpt from Krokodil, Urzica, Issue 18/1960

An important element of the communization process in Romania was the progressive takeover of the Soviet model of agitation and visual propaganda by the newly established authorities. As a result, just as in other countries in the Eastern bloc, the authorities decided to set up a so-called “satire and humor” publication, patterned on the Krokodil magazine. The new magazine was called Urzica, and the first issue appeared on February 1, 1949.

Excerpt from Krokodil, Urzica, Issue 11/1961

During the first decade and a half, Urzica addressed topics divided into two categories: political propaganda and criticism of social morals. The two were inherently intertwined, serving the regime’s efforts to impose social control by combating those perceived as ideological enemies, as well as by creating and maintaining artificial conflicts aimed at reducing cohesion at society level.

As one of the goals of visual propaganda, combating the class enemy was directed, according to communist ideology, against individuals from three social backgrounds: rural, urban and foreign.

“The village rakes”: the rascal and the innkeeper

According to the census conducted on January 25, 1948, the population of the Romanian People's Republic, at the time totaling 15,872,624 inhabitants, was divided as follows in terms of dwelling: 23.4% in urban areas and 76.6% in rural areas. The large share of the population inhabiting rural areas, compared to urban centers, also entailed a greater focus of the regime's efforts against the class enemy in this area.

Urzica, Issue 6/1955

The main category of ideological enemy in the village world was the so-called “chiabur” (the equivalent of the Soviet kulak), a euphemism which, more often than not, described some of the most home-making members of the community.

Urzica, Issue 13/1949

Along with them, another "target" of the regime was the small entrepreneurs, innkeepers and millers who, by the nature of the activities undertaken, accumulated capital and were fierce opponents of any attempt of the communist state to interfere in the life of the community.

“Vestiges of a rotten world”: the bourgeoisie and the landed nobility

According to communist authorities, the presence of the class enemy in cities was a palpable and dangerous reality, which is why it had to be fought by all means possible. Thus, the bourgeoisie, which the communists claimed was allied with the landlords, had to be visually represented as a social category that was as obsolete as it was hostile towards the “new social pretenses” that the regime's propaganda presented as the only solution to raising the living standards of the “working class”.

Urzica, Issue 4/1954

In order to achieve these goals, the authorities resorted to taking over Soviet templates of representation, already tested at length in the past, and merely adapting them to the social and political realities on the grounds.

“American imperialists, may your nukes drop into the ocean”: exponents of Western capitalism

Nazi Germany’s June 1941 attack on the Soviet Union represented a trauma for tens or even hundreds of millions of people, one of them Joseph Stalin himself. Although victorious in the war, with the desperate help of his Western allies, the dictator developed a fixation about an impending war between the communist bloc and the bulk of the democratic powers which, since 1949, had joined forces in NATO.

Urzica, Issue 98/1953

Thus, Soviet propaganda, especially its visual representations, strove to depict Western leaders as genuine monsters, physically deformed and driven only by the desire for enrichment and colonial subjugation of underdeveloped or developing countries.

Urzica, Issue 22/1949

Josip Tito's attempt to free Yugoslavia from Stalin's influence and to strengthen its ties with the Western powers is similarly represented.

Propaganda cartoonists were both instruments and victims of the communist regime

To combat the class enemy through the specific means of visual propaganda, the communist regime invested significant funds at a time marked by the plundering of all categories of the country's resources by the Soviets and the accelerated degradation of the population's living standards. Founded as a “party task” by playwright Aurel Baranga, Urzica employed major visual artists of the interwar period, such as Iosif Iser, Aurel Jiquidi, Ary Murnu, Nell Cobar, Iosif Ross, Eugen Taru and Jules Perahim, ever since its first issues. Furthermore, Urzica represented a springboard for the young generation of the '50s: Ligia Macovei, Ion Popescu Gopo, Tia Peltz, Matei (“Matty”) Aslan and Albert Poch, to name just a few, authored satirical works for the magazine.

Urzica, Issue 5/1954

Well-established fine artists or just talented young people in search of recognition, they all profited from the “generosity” of the regime, ridiculing whole social categories the authorities had decided were to be eliminated. It is unclear how many of those artists realized that behind every “kulak” and “bourgeois” label they attached were hundreds of thousands of lives and destinies that were irreparably shattered or torn.

Urzica, Issue 42/1950

Urzica was undoubtedly a tool of the communist regime, but it is hard to ascertain the extent to which those who engaged in the effort to satirize the enemy did so out of loyalty for the cause, opportunism, or even fear. It is worth noting that, while half of the visual artists were collaborators of the Securitate (see, for instance, the case of Albert Poch, who was forced in the 60s to become an informant, but continued to provide information until December 1989, long after his life was no longer at risk), the other half were closely surveilled.

Other opinions
The Russian Dream “reunification plan” is a dream scenario for Russia

The Russian Dream “reunification plan” is a dream scenario for Russia

Georgia’s de facto leader Bidzina Ivanishvili wants Tbilisi to apologize for the 2008 war Russia waged against his country. In return he promises Georgia’s reunification under a scenario that would benefit Moscow.

EBOOK> Razboi si propaganda: O cronologie a conflictului ruso-ucrainean

EBOOK>Razboiul lui Putin cu lumea libera: Propaganda, dezinformare, fake news

The Economy of Death: Russia’s Military Expansion and Its Human Cost

The Economy of Death: Russia’s Military Expansion and Its Human Cost

Russia needs recruits to cover its heavy losses on the Ukrainian front. To avoid an unpopular mobilization, Moscow has created an economy of death, in which Russians stake their lives for money.

Kaczyński and his party in big trouble

Kaczyński and his party in big trouble

Law and Justice (PiS) is getting into more and more trouble – the party is shaken by scandals connected to its eight-year rule, financial problems, and increasingly strong internal conflicts.

More
Why is Serbia seemingly trying to court Estonia?
Why is Serbia seemingly trying to court Estonia?

As Serbia’s relationship with the EU are tensed by a range of issue, including support for Russia, Belgrade is opening towards Estonia, one of Europe’s harshest Russia critics.

Moscow's “red lines”: Putin's imagination vs. the hard reality of war
Moscow's “red lines”: Putin's imagination vs. the hard reality of war

Russia is threatening to unleash a nuclear Armageddon if certain “red lines” are crossed to prevent the delivery of weapons to Ukraine. However, the threats do not seem as serious as Putin wants everyone to believe.

Russia both criticizes and fuels Romania’s neo-Nazism
Russia both criticizes and fuels Romania’s neo-Nazism

A recent report published by the Russian Ministry of Foreign Affairs criticizes Romania’s “neo-Nazism” and describes as state policies the actions of certain pro-Russian extremists, including figures praised and cited by Kremlin propaganda.

Cezar Manu
25 Sep 2024
Between Profit and Principle: The Dilemma of Foreign Businesses in Russia
Between Profit and Principle: The Dilemma of Foreign Businesses in Russia

Sanctions and public pressure generated by the invasion of Ukraine forced many Western companies to leave the Russian market. However, there are enough investors who chose to stay, drawn by its potential.

Belarusian ultras opposing Lukashenko are now fighting for Ukraine
Belarusian ultras opposing Lukashenko are now fighting for Ukraine

Ultras have been at odds with Lukashenko over his clampdown on national identity, Covid policies and rigging of elections. Fleeing persecution at home, some found their way to the frontlines of the war in Ukraine.

Are the EU and China heading for a trade war?
Are the EU and China heading for a trade war?

The first "shots" have already been fired: the EU is preparing taxes for the Chinese electric ve-hicles, and Beijing is investigating European subsidies for some products exported to China.